Benefits of Sponsorship

The Benefits of Sponsorship

Sport offers loyalty, entertainment, passion and reaches out to all demographics, creating an environment with no boundaries.

The creation of a relationship between a sport and a corporate brand should be beneficial to both parties.

Aligning with a sport, such as the Yakima Reds, is an excellent method to increase brand awareness. Associating a product or service with a sport can reap huge benefits.

1. The fan base is a ready database to target.

2. Fans are keenly loyal and will extend that loyalty to their sponsors.

3. Fans offer an extended network through friends and family.

4. A sport is an ongoing offering continuous advertising opportunities.

5. Soccer is a international language, and a celebration of the best of humanity.

6. Sponsor companies can also reinforce awareness among target markets by sponsoring soccer events and clinics.

At the highest levels, sport involves gold medals, world records, championship cups and global awareness. A leading brand can benefit greatly by associating with such excellence. Sponsoring an international sport of USL PDL caliber adds value to a company’s brand proposition. In almost all sectors of all markets there is intense competition among companies and brands. Often

there is little differential amongst products in terms of quality, content or price. In order to make a brand stand out from the crowd a sponsor can use sport to create a unique position in the mind of the consumer.

In order to personalize and localize the image and activity, sponsors can also support grass roots sport to reinforce its global message.

USL PDL does not see sponsorship as an act of charity – but a corporate decision that must provide a positive return on investment. A sponsor can enjoy a wide range of benefits which can:

1. Raise brand awareness and create preference

Create positive PR and raise awareness of the organization as a whole

2. Provide attractive content for a range of products and services

3. Events promoting good relations with clients

Typically sponsors wish to support activities that are enjoyable and memorable for audiences, and participants, and provide those occasions to build brand values.

Top of the list on most sponsor requirements is media coverage. Sporting events such as playoff games create opportunities for exciting and interesting newspaper photographs and television images showing sponsor logos on shirts or banners. Such exposure creates brand familiarity for consumers making the logo stand out from competitors when consumers are in the supermarket or high street looking to spend money.

Sponsors and their employees want to feel comfortable with a sport, and feel that they are getting good value for money. PDL Soccer believes that it acts as ambassadors for its sponsor’s brands, saying to the world “This brand is all about being dependable, innovative, can do, and full of vitality and life”.

We look forward to working together with and growing your business with us!

Best Regards,

Yakima Reds FC